The Bootstrapper’s Bible
Seth Godin paints a realistic picture of what it is like to start a business. Specifically he focuses on businesses started by bootstrap funding, which means that there are no external investors. This type of funding is desirable because it leaves the founder with the most control over the business. Some of the important lessons in this book are “Survival is success” and “Don’t go for the glamorous business” and “People won’t come pounding at your door if you build a better mousetrap, you need to market it too.” The book is available as a free PDF on Seth Godin’s website.
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